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What Is Texas Spotlight?
Texas Spotlight is our planning-focused newsletter that helps travelers discover destinations worth building a trip around. Sent during the first two weeks of each month, it reaches subscribers when they're dreaming, researching, and mapping out their next adventure.
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This is the "what's coming up" newsletter — giving readers time to plan, book, and anticipate.
Tone & Positioning
Texas Spotlight is forward-looking and inspirational. The goal is to get your destination on the reader's radar — not necessarily to drive immediate action, but to plant the seed for a future trip.
Subscriber Mindset:
"I'm dreaming and researching"
Content Framing:
Destinations and experiences worth planning around
Tone:
Anticipation, discovery, inspiration, "put this on your radar"
CTA Language:
"Start planning" / "Learn more" / "Save the date" / "Explore"
Writing for Texas Spotlight
Your copy should help readers imagine being in your destination without feeling pressured. Focus on what it’s like to visit. The moments they’ll remember and the details that bring the place to life. Use clear, sensory descriptions and keep the tone relaxed, offering an open invitation to explore. End with a gentle prompt to learn more or start planning. For placement, the Featured Spotlight offers more space and visuals, while the Showcase is a tighter, quicker format for highlights.
Primary Feature Section
Your destination takes center stage. The Featured Spotlight placement gives you the space to tell a richer story — one image, more copy, and room to paint a picture of what makes your destination or organization worth planning around. This is the placement for organizations ready to inspire, not just inform. Use it to spotlight a seasonal angle, a signature experience, or the feeling of being there.
Subscribers seeing your Featured Spotlight are in planning mode — dreaming, researching, and deciding where to go next. Give them a reason to choose you.
Why This Placement:
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Largest editorial placement
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Extended copy for detailed messaging
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Multiple CTAs drive engagement
Specs:
(1) image 1200x800px -- No Text Overlays, Logo, or Collages
Image Dimensions
JPG or PNG
Format
File Size
2MB MAX
4-6 words/35 characters Max
Headline
Copy
Up to 150 words
1 CTA URL and up to 3 external URLs within copy (website, social, video, brochure)
Link
