We're refreshing our performance benchmarks following a platform migration. Updated engagement data will be here soon!
What Is The Approved Trip?
Formerly called Newsletter Targeting, The Approved Trip is your destination's moment in the spotlight. Unlike our standard event roundups, this newsletter puts your city, town, or region front and center — giving you the space to tell a story, highlight what makes you unique, and connect directly with travelers who are actively planning their next trip.
This is your dedicated email to our full subscriber list, featuring only your destination.
Why It Works
Our subscribers aren't passive readers — they're trip planners. They've signed up because they want to discover new places, and they're looking for a reason to visit somewhere new. Newsletter Targeting gives you the chance to be that reason.
A well-crafted Targeting email does more than list attractions. It paints a picture. It gives travelers a feel for what it's like to be there — and makes them want to experience it for themselves.
Flexible Content Directions
Every destination has a different story to tell. That's why this newsletter is designed to flex to your goals.
Choose the approach that works best for your current marketing priorities:
Storytelling
Paint a picture of your destination. Focus on a seasonal angle, a mood, or the experience of being there. Best for destinations that want to evoke emotion and inspire wanderlust.
Example: "Pet-Friendly Kerrville: Where to Go With The Pups
Specs:
Email Subject Line:
3-6 words/35 characters MAX
6-10 words/60 characters MAX
Main Headline:
Intro Copy:
50-75 words -- set the scene and hook the reader
2-3 required / 4-7 words each / 40 characters MAX each
Sub-headlines:
Body Copy Blocks:
2-3 sections / 60-80 words each
Closing CTA Copy:
20-30 words -- clear action for the reader
Header Image:
1200x800px minimum -- no text overlays
Supporting Image:
1200x800px -- no text overlays
Link:
1 CTA URL and up to 3 external URLs within copy
Optional:
(1) image (JPG or PNG) of Visitor Guide Cover (must have an active guide on TourTexas.com)
(Total Copy):
350 words max (not including headlines)
Format
JPG or PNG
File Size
2MB MAX
