We're refreshing our performance benchmarks following a platform migration. Updated engagement data will be here soon!
What Is Tour Texas Roundup?
Texas Roundup is our action-focused newsletter that helps travelers decide where to go right now. Sent during the second two weeks of each month, it reaches subscribers when they're ready to commit, book, and hit the road.
This is the "what's happening now" newsletter — giving readers the push they need to turn plans into trips.
Tone & Positioning
Texas Roundup is immediate and energizing. The goal is to move readers from "maybe" to "let's go" — creating urgency without pressure, and giving them a reason to act this weekend, not someday.
Subscriber Mindset:
"I'm ready to act"
Content Framing:
Things to do right now, this weekend, before it's gone
Tone:
Urgency, spontaneity, energy, "go do this now"
CTA Language:
"Go next month" / "Book now" / "Don't miss it" / "Plan your trip"
Writing for Texas Roundup
Your copy should energize and motivate. Give readers a reason to stop scrolling and start packing — the sense that something great is happening and they should be part of it.
Lead with action. What can they do? Where can they go? Make it tangible.
Create urgency (without hype). "This weekend," "right now," "before the season ends" — give them a reason to act soon.
Keep it punchy. Short sentences. Clear benefits. No fluff.
End with a strong CTA. Tell them exactly what to do next — book, go, explore, don't wait.
Primary Feature Section
Your destination takes center stage. The Featured Spotlight placement gives you the space to tell a richer story — one image, more copy, and room to paint a picture of what makes your destination or organization worth planning around. This is the placement for organizations ready to inspire, not just inform. Use it to showcase a seasonal angle, a signature experience, or the feeling of being there.
Subscribers seeing your Featured Spotlight are in planning mode — dreaming, researching, and deciding where to go next. Give them a reason to choose you.
Why This Placement:
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Largest editorial placement
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Extended copy for detailed messaging
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Multiple CTAs drive engagement
Specs:
(1) image 1200x800px -- (Photo Only - No Text Overlays, Logo, or Collages)
Image Dimensions
JPG or PNG
Format
File Size
2MB MAX
4-6 words/35 characters Max
Headline
Copy
Up to 150 words
1 CTA URL and up to 3 external URLs within copy (website, social, video, brochure)
Link
