We're refreshing our performance benchmarks following a platform migration. Updated engagement data will be here soon!
What Is Newsletter Targeting?
Newsletter Targeting is your destination's moment in the spotlight. Unlike our standard Hot & Happening event roundups, this newsletter puts your city, parish, or region front and center — giving you the space to tell a story, highlight what makes you unique, and connect directly with travelers who are actively planning their next Louisiana trip.
This is your dedicated email to our full subscriber list, featuring only your destination.
Why It Works
Our subscribers aren't passive readers — they're trip planners. They've signed up because they want to discover Louisiana beyond the familiar, and they're looking for a reason to visit somewhere new. Newsletter Targeting gives you the chance to be that reason.
A well-crafted Targeting email does more than list attractions. It paints a picture. It gives travelers a feel for what it's like to be there — the sounds, the flavors, the rhythm of your corner of Louisiana — and makes them want to experience it for themselves.
Choose Your Content Style:
1. Top Reasons Listicle
Highlight 2-3 compelling reasons to visit right now. Best for destinations that want to communicate clear value and give readers multiple entry points.
Example: "Three Reasons New Orleans Should Be Your Next Trip"
2. Itinerary or Trip Guide
Walk readers through a perfect day or weekend in your destination. Best for destinations that want to show how easy it is to plan a visit.
Example: "48 Hours in Lafayette: A Cajun Country Weekend"
Or
Specs:
Email Subject Line:
3-6 words/35 characters MAX
6-10 words/60 characters MAX
Main Headline:
Intro Copy:
50-75 words -- set the scene and hook the reader
2-3 required / 4-7 words each / 40 characters MAX each
Sub-headlines:
Body Copy Blocks:
2-3 sections / 60-80 words each
Closing CTA CTA:
20-30 words -- clear action for the reader
Header Image:
1200x800px minimum -- No Text Overlays, Logo, or Collages
Supporting Image:
1200x800px -- No Text Overlays, Logo, or Collages
Logo:
500x500px, Transparent PNG
Link:
1 CTA URL and up to 3 external URLs within copy
Optional:
(1) image (JPG or PNG) of Visitor Guide Cover (must have an active guide on TourLouisiana.com)
(Total Copy):
350 words max (not including headlines)
