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What Is Hot & Happening?
Hot & Happening is our monthly roundup of the best events across Louisiana. It's how travelers discover what's going on — festivals, live music, food events, seasonal celebrations, and everything in between.
Your event appears alongside other listings, giving readers a curated look at what's worth the trip.

Writing for Tour Louisiana Hot & Happening
Featured Events: Hook the reader, highlight what makes it special, include when/where, and end with a reason to act.
Standard Events: Keep it tight: what it is, when it is, one reason to care.
For both: Be specific, skip the fluff, and write like you're telling a friend about something they can't miss.

Featured Event
Top spot in the newsletter to tell your story. Ideal for signature events, festivals, or major moments you want to highlight.

Specs:
Image Dimensions:
(1) image 1200x800px -- No Text Overlays, Logo, or Collages
JPG or PNG
Format:
File Size:
2MB MAX
5-7 words/65 characters MAX
Headline:
Copy:
Up to 65 words
Date of Event:
Leave blank if n/a
Link:
1 CTA URL
