About the Content Marketing Team AJR's Content Marketing team drives awareness, engagement, and audience growth for TourTexas.com and TourLouisiana.com — two of the South's leading regional tourism publishing platforms. From editorial content and email marketing to social media and UGC, we create and distribute stories that inspire travelers and deliver measurable value for our partners. We focus on: Editorial quality and brand consistency across every channel and touchpoint Audience-first thinking rooted in what travelers actually want to discover Multi-channel distribution that moves content from creation to impact efficiently Collaboration with clients, creators, and platform partners to surface authentic experiences We are a lean, cross-functional team where every role touches multiple channels and both brands. Adaptability, creative judgment, and attention to detail are essential to how we work and how we grow. Each role on this team contributes directly to the reach and reputation of Tour Texas and Tour Louisiana — and to the performance of the clients and destinations we represent. The responsibilities below outline how you'll make an impact both day-to-day and through long-term audience and content strategy.